WCC rate rise and the Hill that is bleeding us all

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The W’bool City Council needs to save $700,000 a year and Flagstaff Hill will cost $600,000 this year, yet is never mentioned as part of the cost-cutting to keep rates down.

Carol Altmann – The Terrier

How to save $700,000 in seven days: the final instalment.

Two words: Flagstaff Hill.

I have been writing since 2014 about the steady decline of Flagstaff Hill and the picture never gets any better – it costs ratepayers at least $500,000 a year to sustain.

This year, the deficit will be higher than last year, and is expected to be at least $600,000.

The Warrnambool City Council says it must save around $700,000 a year from its budget, yet Flagstaff Hill is costing it $600,000. Am I missing something?


At least $6 million of ratepayers’ money has been used to prop up the maritime village since it began dying around 10 years ago, but it is not mentioned in any of the council’s material about rate rises and service cuts.

Instead, the WCC pushes out misleading information and media puff pieces about how well it is all going up on “the Hill”.

It isn’t going well and we shouldn’t take that personally: tourists tastes have changed and they changed a long time ago.

What we should take personally is the complete lack of any accountability for the huge amount of taxpayer and ratepayer money that has been thrown into Flagstaff Hill, all on false promises.

The lights are on but…. a new sound and light show has failed to turnaround falling visitor numbers to Flagstaff Hill.

In 2017, the Warrnambool City Council sunk another $1 million into a $3 million taxpayer-funded revamp which included a new sound and light show, a re-styled entrance and changes to some of the exhibits.

The promised spike in tourists didn’t happen and visitor numbers have gone backward, so far backward that, this past summer, Flagstaff Hill volunteers were urged to invite family members to the sound and light show, just to help plump up the crowd.

Despite all of this, nobody has been made accountable for the decision to throw good money after bad.

Not one person within the WCC has stood up and said, sorry, we really got that wrong and this is what we plan to do about it.


Not all council-funded facilities have to make a profit, of course, because they serve a greater good, like libraries, art galleries, museums, playgrounds and recreation centres.

But Flagstaff Hill is a tourism operation that is owned and managed by the council and, as a tourism operation, it should be turning a profit, surely. It used to, but that was many years ago.

Despite a $3 million upgrade just two years ago, Flagstaff Hill still needed a mobile flashing sign to lure visitors over summer.

So what is the council’s plan for the future of Flagstaff Hill, other than to keep expecting ratepayers to foot the growing deficit?

Mayor Tony Herbert told the February 4 council meeting that the council was “monitoring the situation” and looking “quite stringently” at its options, which might sound comforting, but tells us nothing.

He then went on to reassure us that Flagstaff Hill still made a significant impact on the economy by encouraging overnight stays in Warrnambool.

Really? I thought people stayed overnight in Warrnambool because they were tired from the long drive down the Great Ocean Road.

And so on it goes, around and around, with no real answers and no obvious plan.


If the council presses ahead with its bid to break the rate cap of 2.5% or cut essential services, then it must explain to ratepayers how Flagstaff Hill fits into the picture.

And it surely needs to also explain the use of council credit cards for wining and dining.

And its annual expenditure on consultants.

And the more than $770,000 spent on two toilet blocks last year.

And paying $300,000 more for a Simpson St drainage tender than it needed to.

And the $450,000 it will spend on beautifying just one city roundabout this year.

And its corporate marquee at the May Race Carnival that costs at least $17,000 for the day.

Because if we have to save $700,000 a year from the budget for the next three years, this is where we need to start.

Thankyou for hanging in here.

If you would like to see The Terrier keep digging, please make a small contribution below.


3 thoughts on “WCC rate rise and the Hill that is bleeding us all”

  1. Well done Carol,
    Our council is a total disgrace. An ombudsman needs to sack the whole council and start a new council with people that will treat us rate payers with the respect we should be getting..
    So angry at what is going on and we can’t do anything about it and none of the councilors care or have any consious at all..

  2. It is bad decisions and bad management. I will give you just one example. Remember when the large Flagstaff Hill promotional signs out on the highway used to have a white background with a pic of the wharf and big black letters on the white background saying ‘Flagstaff Hill Maritime Village’. You could read them from miles away and it therefore gave visitors time to look at the stunning and distinguishable pic and think about the attraction before they passed the sign. They were brilliant and would have been responsible for bringing many a visitor to the village. Then some bright spark decided to change them and promote the light show rather than the village as a whole. The signs consist of dark colours and an indistinguishable image(s) to the point of them no longer providing a promotional purpose. Am sure most people would not spend the time to see what they were about. I remember the first time I saw one. I could not believe that someone from WCC has signed off on this huge mistake. And about 2 or so years later, they are still there providing a wasted opportunity. This is just one example of why the village is failing. Put it in private hands – that is the only way to save it because WCC certainly can’t.

  3. Sadly when we did have Councillors who tried for many years to have governance changed, they were voted out. I know cause I sat in the gallery and could not believe how local government operated. Keep up your independent reporting, Carol. You are doing the work that our local newspaper reporters are missing.

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